Strategic marketing communcations to accelerate growth and strengthen your brand
Experience you can lean on
Hi, I’m Isabella. With over 15 years of senior-level experience in B2B marketing and communications, I help start-ups, scale-ups, SMEs and their leadership teams build clear positioning, confident messaging and credible external presence. My work is strategic, practical and outcome-led, engaging the right audiences and turning marketing and communications into a lever for growth.
Clients typically bring me in to clarify brand and narrative ahead of growth, funding or market entry; to provide senior communications cover during periods of transition; to strengthen credibility in complex or sustainability-led sectors; to align leadership teams around a clear external story and to translate technical or specialist work into communications that are both rigorous and compelling.
Think of me as your Fractional Marketing & Communications Director when you need senior direction, sharp thinking and tangible results.
Focus where it matters
Ambitious start-ups, scale-ups and growing SMEs often reach a point where brand, marketing and communications need to be handled with greater intent.
Founders and CEOs know where they want the business to go, but need experienced support to define positioning, sharpen messaging and bring structure and focus to marketing communications.
This is where senior, strategic input makes the difference — providing clarity, confidence and momentum, while allowing organisational leadership to stay focused on the business.
Common challenges include:
• Unclear positioning in a competitive market
• Messaging that does not land with the right buyers
• Strong delivery, but weak brand recognition
• Inconsistent marketing activity without strategic direction
• Founders carrying brand and comms decisions alone and running out of bandwidth
What is needed at this stage is not more output, but experienced direction — someone who can step back, define the narrative, and lead marketing and communications with confidence.
• Clear brand positioning and messaging that supports growth
• B2B marketing expertise across complex products, services and supply chains
• Strategic direction aligned to commercial goals
• Informed decision-making and prioritisation at leadership level
• Oversight of teams, agencies and delivery partners
I focus on building brands that are understood, trusted and chosen — ensuring marketing effort translates into measurable business outcomes.
How we can work together:
• Fractional Marketing & Communications Leadership
• Interim Director / Head of cover
• Project-based strategic or delivery support
Engagements can be structured on a retainer, interim or project-basis, with the depth and seniority required to make progress quickly.
The value I bring
Services
Flexible support, shaped around your organisation’s needs
I work with founders, SMEs and scale-ups who need their marketing and communications to do real work — build credibility, create demand, support sales and carry organisations through change. My work sits across three connected pillars:
Positioning, clarity & strategic direction
Growing organisations often struggle with clarity — who they are for, what they stand for and how that translates into commercial momentum.
I help leadership teams define:
Clear brand positioning and value propositions
Messaging aligned to real buying behaviour
A credible narrative across sales, marketing and partner conversations
Go-to-market direction grounded in commercial reality
This creates a shared reference point so marketing, communications and sales move in the same direction.
Most valuable when:
Preparing for growth, funding or market entry
Repositioning after a period of change
Marketing activity feels busy but ineffective
Demand generation & conversion
Once the direction is clear, the focus shifts to building momentum — creating demand, capturing interest and supporting sales teams to convert it.
I design and lead:
Measurable demand and lead-generation strategies
Multi-channel campaigns aligned to long B2B buying cycles
Sales and marketing enablement, including toolkits and account-based approaches
Lead-nurture journeys that improve conversion
Marketing systems and automation that support sustainable growth
The emphasis is always on revenue impact, not volume of activity.
Most valuable when:
Pipeline needs to become more predictable
Sales and marketing feel misaligned
Teams need structure, not more activity
Leadership, delivery & optimisation
Many organisations reach a point where they need senior marketing and communications leadership — but not necessarily a full-time hire.
I provide:
Fractional Marketing & Communications Director support
Interim senior cover during growth or transition
Strategic oversight of agencies and internal teams
Internal communications and change support, including DEI and sustainability narratives
Practical AI adoption for marketing and sales, focused on efficiency and ROI
This pillar is about pace, judgement and sustained momentum.
Most valuable when:
During periods of growth, change or complexity
Senior judgement is needed quickly
When teams need direction, confidence and momentum
Sector expertise
I specialise in working with organisations operating in complex, mission-driven and often regulated environments, including:
Sustainability, ESG and climate-focused organisations
Climate tech, energy and net zero innovation
Advanced engineering, research and manufacturing
Public-private partnerships and funded programmes
Charities, not-for-profits and purpose-led brands
If your work sits at the intersection of impact, credibility and scrutiny, we will likely be a good fit.
My Approach
I work in a clear, open and straightforward way, grounded in honest advice and sound judgement. I will tell you what’s working, what’s not, and where to focus next, so decisions are considered and commercially sound.
My work is always rooted in a strong understanding of your audiences, mission and objectives, using data and insight to shape positioning, messaging and practical next steps.
Work with me
If you are considering fractional or interim marketing and communications leadership – or need clarity on what support would be most valuable – let’s have a chat and explore how we can work together.